Leeds would’ve taken more. A meme, a mantra, and a mindset stitched into the fabric of the club.
For the launch of the new adidas away shirt, we wanted to make something that felt like Leeds. Myth-making. Built on away day folklore and full of Yorkshire heart. So we told the story of a young fan’s first away trip, guided by the voices, memories and tall tales featuring the legends who wore that infamous blue: Mark Viduka, Gary Kelly, Michael Bridges, Ian Harte and Dominic Matteo. Because when Leeds travel, It’s stories. It’s character. It’s chaos.