ATP | TRAINING ON TOUR

Tennis has millions of fans. ATP were only reaching the same ones. We shifted their social presence from scores to stories creating 'Training on Tour'. A series that caught the world's best players doing things you've never seen them do. 10 edits, 10 ATP stars. Shot guerrilla-style by yours truly at tournaments across the tour year, each edit was engineered to travel way beyond tennis audiences.

The result: 57 million views, 1.5 million engagements, and ATP's G.O.A.T organic post, sorry Roger.